A low-structure space for early-stage thinking. Not everything needs to be a ticket yet — sometimes you need to think out loud before committing to action.

How to Use This Space

• Drop ideas here when they're too raw for the Initiatives database
• Use the prompts below to structure your thinking when you're stuck
• Review monthly — promote good ideas to Initiatives, archive dead ones
• No judgment — bad ideas written down are better than good ideas forgotten

Brainstorm Prompts

Pull these out when you need to generate ideas:

For new services / offerings:

• What do clients ask for that we don't currently offer?
• What's the most repetitive part of our delivery? Can we productize it?
• What do we know that our clients' in-house teams don't?

For growth:

• Who are our best clients? Where do we find more of them?
• What adjacent industry could we serve with minimal adaptation?
• What partnership would double our reach?

For efficiency:

• What takes us 10 hours that should take 2?