Strategic goals and measurable outcomes. Review quarterly. Update progress weekly.
Objectives are qualitative goals — what you want to achieve. Set 3-5 per quarter max.
Key Results are quantitative measures — how you know you achieved it. Set 2-4 per Objective.
In the database below, each record has a Type field (Objective or Key Result). Key Results link to their parent Objective via the Parent Objective relation. The Progress formula auto-calculates from Start Value, Current Value, and Target Value.
Quick guide:
| KPI | Current | Target | Trend | Owner |
|---|---|---|---|---|
| Monthly recurring revenue (MRR) | ||||
| Client retention rate | ||||
| Average engagement value | ||||
| Proposal win rate | ||||
| Utilization rate (billable hours / total) | ||||
| Net promoter score (NPS) | ||||
| Tickets closed per week | ||||
| Average time to close ticket |
💡 KPIs are ongoing — they don't expire. OKRs are time-bound — they reset each quarter. Use KPIs to monitor health. Use OKRs to drive change.