Plan, track, and manage all content across channels. An AI consultancy's pipeline depends on being visible — this is how you stay consistent.
| Title / Topic | Channel | Status | Author | Publish Date | Notes |
|---|---|---|---|---|---|
| Blog / LinkedIn / Newsletter / Twitter / Speaking | Idea / Drafting / Review / Scheduled / Published |
Define 3-5 themes you consistently create content around. Everything you publish should map to one of these.
| Pillar | Description | Target Audience | Example Topics |
|---|---|---|---|
| e.g., AI Strategy | Helping leaders think about AI at the strategic level | C-suite, VPs | AI readiness, build vs. buy, ROI frameworks |
| e.g., Technical Deep Dives | Showing depth and credibility on implementation | CTOs, engineering leads | Architecture patterns, model selection, RAG |
| e.g., Industry POV | Point of view on where AI is going | General audience | Trends, predictions, market analysis |
| Channel | Purpose | Frequency | Owner |
|---|---|---|---|
| Company blog | Long-form thought leadership, SEO | 2-4x / month | |
| LinkedIn (company) | Engagement, reach, credibility | 3-5x / week | |
| LinkedIn (personal) | Founder brand, personal POV | 3-5x / week | |
| Newsletter | Nurture leads, stay top of mind | 1-2x / month | |
| Speaking / Events | Authority building | 1-2x / quarter |
Capture ideas as they come. Pull from here when planning the next month.
| Idea | Pillar | Channel | Priority | Notes |
|---|---|---|---|---|
| High / Medium / Low |
Track what resonates so you can double down.
| Piece | Channel | Date | Views / Impressions | Engagement | Leads Generated | Notes |
|---|---|---|---|---|---|---|
💡 Monthly review: What got the most engagement? What generated leads? Do more of that, less of everything else.